Ocean Spray Takes Hilarious Dive Deeper into TikTok for the Holidays
By this point, most Americans probably see Ocean Spray Cranberry Juice on their grocery shelves and spontaneously start singing Fleetwood Mac. Because 2020. Because the Internet. Just because.
Well, you’ve got two choices if you’re a nearly-century-old cranberry brand when this crazy sh*t happens. You can thank your lucky stars and move on. OR, you can lean FURTHER IN. Ocean Spray has chosen door #2. Check out this fabulous piece of content that landed on social media right before the Thanksgiving holiday.
NOBODY WANTS YOUR HOMEMADE CRANBERRY SAUCE @OceanSprayInc #cranberrysauce pic.twitter.com/zTf69HUceL
— john moon (@blondgoblin) November 25, 2020
https://platform.twitter.com/widgets.js
John Moon is a musician who’s amassed nearly 18K followers on TikTok. Ocean Spray found him and collaborated to create this video. Moon’s Twitter profile bio now begins: “I’m the cranberry sauce guy I guess.”
Love, love, love. Let me count the ways.
Rides the social wave and magic from 420doggface208
Taps into the age-old homemade vs. canned cranberry sauce “debate” that never gets old
Continues to leverage TikTok to reach younger, new audiences
Doesn’t handcuff the influencer, but, instead, provides creative autonomy to push and make something truly shareable
Embraces discomfort and now provides a piece of content with applicability throughout the holiday season
Keep on keepin’ on, Ocean Spray. 2020 is your year, and the registers will prove it. The decision to roll with it will pay dividends for the future.
