In case you were wondering, brand storytelling still lives.
Check out the latest from DIESEL that debuted earlier this week for visual evidence. The short film, entitled “Francesca,” is part of a broader communications effort supporting Pride Month. The brand has a history of celebrating individuality and this latest effort follows that progressive path. It also falls right in line with their master brand “For Successful Living” campaign and philosophy.
Meet Francesca:
The music, the art direction, the storyline…it all captures you in a way that great stories do. The film features “real-life” transgender model and activist Harlow Monroe and comes from Publicis Italy in partnership with Diversity, an Italian association committed to promoting social inclusion.
A beautifully-produced piece with a beautiful message. One that sticks out in an increasingly predictable chorus of Pride-centric brand communications. Kudos, DlESEL.
