KFC's Herbs & Spices Firelog is back!

For the love of…

Even when I’m expressly trying NOT to stir up the fried chicken wars, it seems inevitable. Earlier this week, I shared a relatively tame post about Chick-fil-A and their charming and clever Time Shop.

Well, today, I was reminded that KFC’s “Herbs and Spices” yule log is back. And, frankly, I’m not sure what the hell to do with it.

Of course, I love the idea at its heart. KFC has been one of my favorite consumer brands of the past decade. From romance novels to amazing apparel, they’ve taken risks and gone places from a brand perspective that others never dared — and, many times, light years ahead of the competition.

So, what is the “herbs and spices” log you might ask? It’s exactly what you think. The basics from CNN.com.

In a partnership with artificial fire log company Enviro-Log, Kentucky Fried Chicken is offering what's sure to be the hottest commodity of the season -- a hunk of flammable, chicken-scented bliss otherwise known as the 11 Herbs & Spices Firelog.

You don't even have to go flying out of the front door to get your hands on the bizarre, flaming mass. It's exclusively sold on Walmart.com for a slick $18.99.

This is year two of the poultry-scent-perpetuating firewood, following a quick sell-out last year. This go-around, the idea and product are….well, pretty much the same.

Kentucky Fried Chicken

Sure, stick with what works. The idea is the idea, right? Maybe. I think there was probably a next level to this one. Tie it to a new menu item? Create a digitally-connected version? Perhaps package it with a special Colonel-inspired Snuggie for the ultimate comfort? I don’t know. It just falls a little flat.

As for the scent itself? Mashable implores its readers to stay far away. I can’t say I’m not at least a little intrigued, though. Unfortunately, my gas fireplace won’t allow for a real-world test burn. I’ll keep sniffing for suspects, though.